Business Development and Partnerships

What you'll be able to do

• Study a new market and decide if it is worth it
• Size an opportunity with numbers
• Build and reach a list of target partners and accounts
• Write a persuasive partnership proposal
• Negotiate partnership terms
• Prepare research and pitches with AI in less time

Curriculum

1. 1 The business developer's role

   • Sales versus business development
   • Success metrics
   • A growth plan
2. 2 Market and opportunity research

   • Market size and competitors
   • Practical SWOT
   • Choosing the opportunity
3. 3 Partnerships and B2B

   • Types of partnership
   • Reaching decision makers
   • LinkedIn outreach
4. 4 Pitches and proposals

   • Structure of a winning pitch
   • Presentations in Gamma
   • Pricing the offer
5. 5 Negotiation and account management

   • Terms and agreements
   • Partner follow-up
   • Measuring partnership results
6. 6 Capstone project

   • A real market-entry or partnership plan
   • Pitching it to a panel
   • Feedback and review

Tools you'll use

• Excel / Google Sheets
• LinkedIn
• Notion
• Gamma
• ChatGPT

This course is for you if you are

• Sales or marketing staff moving into business development
• Founders who want to grow their company
• Project managers looking for partnerships
• Business graduates who want a practical skill